While it is common to envision how your company’s branding engages and impacts potential customers, the significance your employees have on shaping your brand is often overlooked. Thomas Oppong of AlltopStartups.com recently published an insightful piece on the importance of team building in brand development. Oppong hits the nail when the head when he writes, “The way that your brand is perceived by your customers owes a lot to how it is presented to them by your employees.” What may seem like a relatively basic observation has far-reaching consequences when you begin to consider the potential impact of each and every interaction your staff has with local customers.

Yes, the psychology behind logo design and the visual representation of your company is a big part of developing a strong market presence; however, having a staff that not only understands your vision but embodies it in every opportunity with potential clients is crucial in developing a successful brand.

Interested in learning more about leveraging design and service in the development of your company? Drop us a line today to setup a meeting with your team to construct a plan that both you and your staff can carry into the future.