If you plan on writing your own website content or you plan on blogging for your business, there are a few simple dos and don’ts that you should know about. These few tips and tricks on Internet copywriting can save your website from being punished by Google and other search engines, plus make writing a little easier for you, too!
The main tips, in order of importance:
1. Do not Plagiarize … ever!
Plagiarism is as serious to Google as it was to your college professors and high school teachers. Even copying and pasting content from one of your own pages onto a new page can drastically hurt your site’s performance. If you have a new page, always have brand new content.
2. Do not make your pages too long
Studies show that people really only read the first few words of a paragraph, if that. Many individuals will simply scan headers to see if the page has what they are looking for. If your page is too long, people will see this and immediately leave even if it has exactly what they need! Keep it under 300 words.
3. Provide a “call-to-action” for visitors
Calls-to-action consist of providing users with a chance to either contact you or purchase a product, whichever you wrote the page for. Try to place a call-to-action toward the top of the page (first 150 words) and one at the very end. This is where readers usually focus when scanning a site.
4. Add content regularly
Google knows when you stop paying attention to your site. If you are not adding content on a regular basis (2-4 times per year for pages and even more for blogs), the search engines will start to drop your pages in the results. If you are struggling to keep up with adding content, Door37 offers packages to help out.
5. Do not make pages too short
While pages that are too long are no good, pages that are too short provide a similar problem. Users want to learn something, so there must be at least 150 words on your page.
6. Break up content with headers
Nobody likes to read long blocks of text … so they won’t. If your page looks like something out of the encyclopedia, think about breaking up paragraphs with short headers describing what each paragraphs discusses.
7. Add a geography
It is helpful for search engines to know where your target market is. If you are located in Denver, then mention Denver a couple of times on your page. Mentioning the state can help as well. Search engines are becoming less focused on geographies lately, but they can still help.
While writing your own content can be rewarding, we recognize it can also be overwhelming and time-consuming. Door37 offers a number of services to help create custom content tailored to your business. Drop us a line today to learn how we can help!